Built by people who've launched real stores
XydonShopify started after we got tired of building stores on themes that looked great in demos and broke under real traffic. We've launched 200+ stores since 2022. Everything we've learned lives in our templates and services.
We're a small team. You deal with the person doing the work. No layers.
How we got here
Started out of frustration
After launching 20+ stores with off-the-shelf themes that broke in production, Alex built the first XydonShopify template for a client and put it up for sale. It sold 40 copies in the first month.
First 100 custom stores
Word spread. SMEs that couldn't afford a £50K agency needed a real developer. We launched the custom build service and hit 100 completed stores by December.
Template marketplace + team
Brought on Mia, Jordan, and Sam. Launched the full template catalogue with 6 industry verticals. First month: 2,000 template sales.
Where we are now
200+ stores, 10K+ templates sold, and a team focused on one thing: making Shopify work properly for growing brands.
The team
Four people. One focus. Shopify done properly.
Built his first Shopify store in 2018. Spent 4 years as a senior Liquid developer at a London agency before starting XydonShopify. Obsessed with page speed and checkout flow optimisation.
Ex-Figma product designer with 7 years in e-commerce UI. Every template design starts with conversion data, not aesthetics. Figma, Framer, and brand identity work.
Full-stack developer specialising in Shopify 2.0, custom app development, and platform migrations. Has moved 80+ stores from WooCommerce without a single hour of downtime.
Analytics-first growth thinker. Ran growth at two VC-backed DTC brands before joining XydonShopify. Every recommendation is backed by data — heatmaps, session recordings, and A/B results.
What we stand for
Speed first
Every build targets 90+ Lighthouse before it ships. Not as a nice-to-have — as a requirement.
No bloat
Clean Liquid, minimal JS. We don't install 12 apps when one custom solution does the job better.
Data-driven design
Design decisions come from heatmaps, session data, and A/B tests — not gut feel or trends.
Honest pricing
Fixed quotes, no hourly surprises. You know what you're paying before you sign anything.
How we work with clients
What makes working with a small focused team different.
Direct access
You talk to the developer doing the work — not an account manager relaying messages. Slack from day one.
Staged previews
You see the store being built in real time on a staging URL. No big reveal at the end.
Fixed scope, fixed price
We agree the scope before we start. If we underestimate, that's on us — not billed to you.
Want to work with us?
We take on a limited number of projects each month. Get in touch before the next intake fills up.